Marketing Insights
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Colin Powell's Rules
I wrote to General Colin Powell after the first Persian Gulf War and he sent me an autographed copy of his "Rules". As he described it, ...
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02/13/2014 15:00:06
I wrote to General Colin Powell after the first Persian Gulf War and he sent me an autographed copy of his "Rules". As he described it, these are the basic premises under which he makes decisions. His adage, "Get man, then get over it" has as much validity today as it did in the 1990's.
How to Get Through to 'Almost' Anybody on the Phone
This article was published in Playboy in the 1970's. It humorously describes unique tactics to get that important client on the phone when ...
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Article-Article
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02/13/2014 13:52:00
This article was published in Playboy in the 1970's. It humorously describes unique tactics to get that important client on the phone when all else fails.
Your Name Here...
1950's Universal Promotional Video
"Your Name Here" was produced in the last industrial era as a spoof on product promotion and marketing. It was theorized that a Movie of ...
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Video-Video
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02/13/2014 13:43:04
"Your Name Here" was produced in the last industrial era as a spoof on product promotion and marketing. It was theorized that a Movie of this type could be used to promote anything, as long as you substituted your product or company name in the available space. It's comedic to be sure, but the concept transcends the period in which it was produced.
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